Do you want to become a business owner? Are you okay with getting help with your business? Have you sold some of your own personal clothes on eBay, Poshmark, DePop, or even Vinted, and you’re just wanting to see what else you can do?
Do you have good taste in seasonal fashion? Maybe see how much further you can take this? Honestly, that’s a great idea! Needless to say, all of this can be a pretty exciting venture. It’s an exciting venture that can turn into a profitable side hustle or even a full-fledged business with the right approach.
But before you jump in headfirst, there are a few key things you should keep in mind to set yourself up for success. Because when it comes to any reselling business, it’s not nearly as simple as you might believe it to be!
Quality Over Quantity
Quality matters—a lot. When you’re curating clothes to resell, think about what you’d want to buy yourself. No stains, tears, or faded fabrics. People are looking for good deals, but they also want items that look and feel good. Remember, you’re building a reputation, so aim for pieces that are in great condition and that you can stand behind.
Authenticity is Key
In the age of online shopping, trust is everything. Seriosuly, it is everything, and the last thing you want to do is to just immediately destroy your reputation. So, you’re going to have to avoid the temptation of fake designer goods; it’s not worth the risk.
Even if it’s by accident, you still can’t do it! Your customers should feel confident that what they’re buying is the real deal. Stick to authentic brands and verify the authenticity of items whenever possible. It’s not just about legality—it’s about honesty and building a loyal customer base.
What Makes Your Curation Stand Out?
It’s not about buying old clothes in bulk and reselling them, and it’s not about heading to your local thrift store and turning a profit from the clothes there. Nowadays, there are so many reselling businesses and so many places to buy secondhand clothes. So what makes yours so special? So you really need to think about that.
One way to stand out is to buy clothing labels or hang tags and then tell where you sourced the piece from so there’s a bit of a story about where it got to (this makes the piece feel even more special when trying to give it a second life). But it’s up to you, really. The key is just about showing that you’re more than just making a profit; there’s something special about what you structured.
Know Your Market
So, this somewhat goes with what was being said above. So, understanding your target market is crucial. Are you selling trendy streetwear to Gen Z, or classic pieces to professionals? Tailor your inventory to meet the tastes and preferences of your ideal customer. It’s just going to be for the best to just research current fashion trends, follow influencers in your niche, and stay ahead of what’s hot. The better you know your market, the easier it will be to find and sell the right pieces.