Is there anything more nerve-wracking than launching a business? Well, perhaps becoming a parent for the first time, now you’re responsible for a brand new human being. But running a business doesn’t feel all too dissimilar, your business can feel like something of a child, brought into the world entirely voluntarily, with dire consequences if things don’t pan out quite as well. Not only is a business the culmination of all your professional experience and understanding, but also a gamble on your financial wellbeing. Sure, you can certainly set up limited liabilities, but somehow this doesn’t reassure us.
For this reason, you may wonder what it was that caused some individuals, many just like you, to go from planning their business to launching it. Sure, you can get help with branding, assistance with EIN application approval, and all the online business advice in the world, but how do you motivate yourself to push that first roll down the hill?
Well, in this post, we hope to encourage you to do the same. Let’s begin:
The Plans Have Backup Plans To Rely On
Now, there’s no such thing as a risk-free business plan, but what gives people the confidence to launch is often the safety net they’ve carefully constructed. This might include financial reserves, an understanding of alternative funding sources possible if they’re needed, or even a contingency for how they’ll pivot if the market shifts unexpectedly.
Backup plans, even theoretical, offer a helpful reassurance that, while success is never guaranteed, failure doesn’t have to be final. A well-prepared entrepreneur knows that challenges will arise, but they’ve thought through how to respond. This can help you avoid feeling shocked at the first obstacle, which is sure to arrive sooner or later.
There’s A Market Gap You’re Excited To Fill
Seeing an opportunity others haven’t capitalized on can be incredibly motivating. For instance, maybe you’ve spotted inefficiencies in a particular industry or noticed a specific audience’s needs being ignored because you were once part of that neglected customer base. If you’ve identified a gap in the market often gives entrepreneurs the push they need to believe their idea has real potential, and at the very least, you’ll have more time to offer that novelty before other competition comes in to limit your efforts.
Your Passion Overrides The Risk
At the real heart of every successful business is an entrepreneur who believed in their idea enough to pursue it, despite the challenges, and despite the risk. Passion often becomes the driving force behind the decision to launch – if it feels like more of a risk to not give something a try than it does to launch it, that’s when you know you’re ready. Think of a chef taking on their first head chef role – it’s pretty dizzying in terms of the fear you’ll feel, but your love for the passion of food and serving guests will override it all. That helps the fear of failure into the excitement of possibility and makes the journey feel worth it.
With this advice, we hope you can feel a little more motivation towards your new possible business launch.