Are you thinking about starting your own plumbing business? Perhaps you already have a plumbing company and you’re looking for different ways to move forward? One of the best things you can do in any line of business is to learn from the errors that others have made, rather than making them yourself. With that being said, continue reading to discover more about five things that plumbers typically do wrong.
- Not marketing their business effectively – There is only one place to begin, and this is with plumber marketing. The importance of having a dominant online presence in the current day and age cannot be ignored. If someone needs a plumber today, they are usually going to search online for someone in their area. You need to make sure that you appear prominently in these searches in order to secure your business. This requires an expert local SEO strategy. If you have ever searched for a service in a specific area on Google, you will notice that Google presents three suggestions that come with an address, telephone number, and website link. You really need to feature in these spots, which is why optimizing your Google My Business profile is a must. You also need to ensure your contact details are consistent across all branding. Aside from this, your website needs to offer a good user experience and you need to craft interesting and engaging content that is going to show your business as an expert in the industry.
- Too many overheads – Another common problem for a lot of plumbers is that their overheads are too high. Every so often, it is a good idea to assess your finances and determine whether there are any ways that you can reduce your expenditure without lowering the quality you provide. For example, would it be possible to run your plumbing services business from home, rather than renting out an office for all of the paperwork and admin side of things? Every business is different. It is going to depend on the size and nature of your plumbing business, as well as the people you employ. Nevertheless, it is worth exploring all of the avenues that are available to you. Call up your suppliers to see if you can go on a lower tariff. You will be surprised where savings can be found.
- Ineffective use of social media – Last but not least, social media presents a great opportunity for plumbing businesses. It enables you to give your brand a voice and to show off your personality. You can connect with customers and build loyal relationships too. However, this is only going to be the case if you use social media effectively. Do research to find out what channels your consumer base uses and focus on these. Moreover, remember that social media is all about engagement. You are never going to create a dedicated following if all you do is post an endless array of promotional messages.