* This post is part of a sponsored campaign with The Allstate Foundation and MomSelect. All thoughts and opinions are my own.
Did you know that domestic violence affects one in four women in their lifetime? That’s more women than breast cancer, ovarian cancer and lung cancer combined.
In response to the staggering statistics, The Allstate Foundation created the Purple Purse program – the Foundation’s national symbol for domestic violence and financial abuse to raise awareness and get people to openly talk about this important issue.
We may not be victims but people around us, our friends, co-workers and the people we encounter everyday may be.
It is commonly believed that physical abuse is only synonymous to domestic violence yet, financial abuse also happens in 98 percent of all cases of domestic violence and is one of the most powerful ways to control a survivor.
Allstate Foundation Purple Purse is program ignites fundraising for more than 140 national, state and local domestic violence organizations. In addition the Purple Purse campaign tries making it more comfortable to talk about domestic violence and financial abuse that traps women in abusive relationships.
Stepping Out
This year, actress Kerry Washington will lend her voice to the cause as an ambassador to help bring this important program into the forefront. She has designed a limited-edition purple purse, which will be distributed to help raise awareness.
Also, The Allstate Foundation has produced 80,000 purse tassels to attach to your favorite purse as a continual sign of support. Each tassel is attached to a removable card featuring one of five inspiring survivor stories, and are being sent to Purple Purse challenge participants and agents.
The Challenge
In addition to community/local contributions raised, The Allstate Foundation is investing nearly $650,000 in the Purple Purse Challenge – the more donations each nonprofit gets, the more it can compete for Allstate Foundation incentive funding.
Join this cause for a change! Allstate Foundation Purple Purse is challenging you to support a nonprofit near you. You can visit PurplePurse.com to make a donation through October 3.
Need help?
If you or someone you know needs help, please don’t hesitate, Call the National Domestic Violence Hotline at 1-800-799-7233 or TTY 1-800-787-3224.
* This post is part of a sponsored campaign with The Allstate Foundation and MomSelect. All thoughts and opinions are my own.