Oct 18 2013

End Domestic Violence : Allstate Foundation’s Purple Purse Campaign

*This post is part of a sponsored campaign with The Allstate Foundation and MomSelect. All thoughts and opinions are my own.

Domestic violence is a prevailing issue in our society, it is actually the leading cause of injury to women—more than car accidents, muggings, and rapes combined. Another fact is that domestic violence affects one in four women in their lifetime, that's more women than breast cancer, ovarian cancer and lung cancer combined. The statistics are staggering, it is a topic of concern but sometimes the hardest situation to talk about. It's a sad reality that only about half of Americans say they would know how to help a victim of domestic violence.

Domestic violence (also known as intimate partner violence) can happen to anyone, regardless of gender, race, ethnicity, sexual orientation, income, or other factors.

October is Domestic Violence Awareness Month. In line with this, The Allstate Foundation is helping to give a voice to this issue with the Purple Purse campaign.

Purple Purse, The Allstate Foundation's symbol for domestic violence, proudly represents a woman's way to escape the cycle of abuse by gaining financial independence. 

Purple Purse LogoNow on its third year, The Allstate Foundation's Purple Purse campaign has pledged to donate up to $350,000 to the YWCA for programs designed at assisting survivors of domestic violence and other women in need.

At the same time, The Allstate Foundation is sending more than 1,000 purses carrying domestic violence information throughout the country. This is my Purple Purse :

Purple Purse Campaign

These purses will be passed between co-workers, friends, and family, sparking important conversations along the way. This is my Purple Purse as I passed it to one of my friends, Ivy.

Puple Purse in Motion

For every purple purse passed through the end of October, The Allstate Foundation will donate $5 to YWCA


What can you do?

You can even pass a virtual purple purse by logging onto Facebook.com/PurplePurse or www.purplepurse.com. (A Spanish-language site is available at www.bolsomorado.com.) Each time a virtual purple purse is shared or re-shared, The Allstate Foundation will make a $5 donation to YWCA. 

BSM Virtual Purse Pass Card

Please share the followng code : 01368

Plus your 5-digit Zip Code

Together, we can make a difference!






  1. Debi

    This is such a great cause. We really can make a difference together

  2. Lisa R

    I agree Debi, and I signed up too


    sibabe64 at ptd dot net

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